Whether you’re a native Texan or a visitor from out of state, you’re sure to come across barbecue in some form at some point. One local company has taken everything you need to know about barbecue in three different directions.
What started out as a Texas barbecue blog has grown into a three-venture business all about the state’s staple food. Man Up Texas BBQ, founded by UT business law professor Drew Thornley and graphic designer Brad Istre, encompasses the original blog, a barbecue savings program and a barbecue sauce contest.
The blog, Man Up: Tales of Texas BBQ, features regular posts about the best barbecue spots around the state as well as Texas barbecue news. The Q Card, Man Up Texas BBQ’s $10 savings card, gets card holders deals and discounts on barbecue from Austin to Abilene. The 2nd Annual Gettin’ Sauced event, which occurs in Austin this August, invites barbecue sauce makers and tasters to partake in this contest and festival held at Independence Brewing Co.
For students who love all things barbecue, Man Up Texas BBQ even offers a for-credit internship in which students assist with the company’s planning and operational functions. With all these endeavors, Man Up Texas BBQ covers everything barbecue lovers could imagine. The only thing the business hasn’t done is open its own barbecue joint — yet.